The Six-Figure Freelancer by Laura Briggs

Author:Laura Briggs
Language: eng
Format: epub
Publisher: Entrepreneur Press
Published: 2020-02-14T16:00:00+00:00

How to Create Packages and Pricing

Start with the underlying value of the item out of the gate: This is your starting point for what you’d charge before any bells and whistles like phone calls or upsells are added. Next, add in your time expected to complete that piece of the project.

If you’re a white paper writer, for example, the writing isn’t the only part of the project. You might have to interview people at the company before you draft an outline. All these smaller steps must be factored into your time. If you’re a voiceover artist, it might take you multiple takes to get your performance right. Make sure you’ve included a fair price for your time.

Most freelancers don’t provide enough detail at this stage of the project. You don’t need to go into specifics, but you should provide information about the basic tasks it will take to complete the assignment. Here’s an example, using the case of the white paper writer above: “This rate for one white paper per month includes up to five company representative interviews, transcription costs for those interviews, a drafted outline for approval, and two rounds of revisions.”

Think about your time beyond the actual production of the piece:

$ Will there be back and forth with the client?

$ Will the client help with certain aspects of the project?

$ Do you have to find and read some unique piece of research or learn a new piece of software to do this job effectively?

All those details should impact your price.

Don’t forget areas of special focus: Are you an expert at a piece of software used in the project that is hard for other people to grasp? Make sure you’ve charged accordingly.

Offer a Minimum Package

There are time expenses in getting to know and onboarding a new client, and minimum packages help reflect what your time is worth to learn about their industry and their needs.

A minimum package is the bare minimum amount of work you’re willing to do for any new client to make it worth your time to learn more about them. For example, a minimum package for a VA could include 10 hours of work per month with a 30-minute phone call. For a writer, it might be at least two blog posts. These minimum packages also work well as test projects when you have a new client who’s nervous about working with you. Use the minimum package to knock their socks off and then move them into a more expensive offering. Over time, you might raise your minimum package from $500 to $1,000 and increase incrementally as it makes sense.

Should I Use All-Inclusive Packages?

You shouldn’t offer all-inclusive packages unless you have explained clearly what your boundaries are. I use an all-inclusive package for my coaching for freelancers. They get unlimited workweek business-hour support from me over Voxer, a voice-messaging app. That doesn’t mean, however, that they can send me 30 messages a day and expect to get 30 responses. I set expectations upfront in my sales

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